This page outlines the different ways we support independent authors — from putting strong foundations in place to helping untangle things that no longer feel clear.
You don’t need to know exactly what you need before you arrive. Many authors come to us feeling unsure or overwhelmed, and part of our role is to help you understand what makes sense for your situation, without pressure or rushing.
You don’t need to know exactly what you need before you arrive. Many authors come to us feeling unsure or overwhelmed, and part of our role is to help you understand what makes sense for your situation, without pressure or rushing.
Feeling Unsure?
If you’re feeling unsure where to begin, you’re not alone. Most authors don’t arrive with a clear plan and they’re not expected to. You don’t need to have it all figured out. A large part of our role is helping you understand what actually matters for your situation, and what can wait.
The best place to start is usually a conversation. We’ll talk through where you are, what you already have in place, and what you actually need next — then recommend the most sensible way forward.
The best place to start is usually a conversation. We’ll talk through where you are, what you already have in place, and what you actually need next — then recommend the most sensible way forward.
Where Most Authors Start
Once we’ve talked things through, most authors tend to fall into one of the situations below. These are simply common starting points — not fixed paths.
If you're a new independent author...
Get Started Properly
This package is designed for authors who are early in their journey and want to put the right foundations in place from the beginning. We help you get everything set up correctly in the right order — so you can move forward with confidence, without second-guessing every decision.
This foundational package usually includes:
Ideal for you if:
Pricing: Starting from £1,800 depending on scope. We'll confirm the exact cost following a consultation.
If you’ve already started but feel unsure or stuck...
Get Unstuck & Set Straight
This package is for authors who already have some foundations in place, but lack confidence in what they’ve done so far. We review your existing setup, explain what’s working and what isn’t, and help realign things so you can move forward with clarity.
This review and reset often includes:
This package focuses on clarity and direction. Any larger rebuild or implementation work is scoped separately.
Ideal for you if:
Pricing: Typically £500 – £1,000, depending on complexity. We’ll always confirm the fee after an initial conversation.
Marketing Services
In this section you will find overviews of each service: what it is, why it matters, when it is useful, and how we typically approach it. Expand each section to learn more so you can decide where support would help most.
Clear, achievable plans tailored to you and your book.
Many indie authors spend hours writing their masterpiece — and invest heavily in illustrations, editing, and publishing — only to find their book disappears into a crowded market. Most want to market their work, but don’t know how to start, or worry about throwing more time and money at something that might not deliver results.
That’s where a structured marketing strategy makes the difference. We build tailored plans designed around you — your book, your goals, your available time. Each one gives you a clear, achievable roadmap for launch, growth, or long-term engagement. You’ll know what to post, when to post, and how to build visibility without burning yourself out.
These plans don’t just tell you what to do — they explain why. We break down the reasoning behind each activity so you understand the logic, the timing, and the purpose. From setup tips to ongoing efficiencies, it’s a working guide, not a vague checklist. If you're also taking additional services from me, these are worked seamlessly into the strategy — defining who’s doing what, when, and how. This keeps us aligned and ensures everything runs smoothly.
If your author journey is a 500-mile car ride, a marketing strategy is your Sat-Nav (or your A–Z, if you’re old enough to remember those) — clear directions to keep you on track.
That’s where a structured marketing strategy makes the difference. We build tailored plans designed around you — your book, your goals, your available time. Each one gives you a clear, achievable roadmap for launch, growth, or long-term engagement. You’ll know what to post, when to post, and how to build visibility without burning yourself out.
These plans don’t just tell you what to do — they explain why. We break down the reasoning behind each activity so you understand the logic, the timing, and the purpose. From setup tips to ongoing efficiencies, it’s a working guide, not a vague checklist. If you're also taking additional services from me, these are worked seamlessly into the strategy — defining who’s doing what, when, and how. This keeps us aligned and ensures everything runs smoothly.
If your author journey is a 500-mile car ride, a marketing strategy is your Sat-Nav (or your A–Z, if you’re old enough to remember those) — clear directions to keep you on track.
Look professional. Sound like yourself. Be remembered.
A strong author brand is about more than just a good-looking logo — it’s about clarity, consistency, and credibility. We help you build a professional website and brand kit that present you as the real deal — polished, trustworthy, and unmistakably you.
Your website acts as your digital home. It’s where readers, publishers, and the media can learn about you, explore your books, and get in touch. A well-built site enhances your reputation and acts as a central marketing tool — with blog posts, articles, newsletters, and book sales all routed through one place. We can also include analytics setup so you can track what’s working: how many people visit, what they click on, and where they came from. These insights help you refine your marketing and make better decisions over time.
Your brand kit covers your visual identity, tone of voice, and core messaging — so whether someone sees your website, a social post, or an email, it all feels consistent and professional.
In short, we make sure your digital presence does justice to the book you’ve worked so hard to create.
Your website acts as your digital home. It’s where readers, publishers, and the media can learn about you, explore your books, and get in touch. A well-built site enhances your reputation and acts as a central marketing tool — with blog posts, articles, newsletters, and book sales all routed through one place. We can also include analytics setup so you can track what’s working: how many people visit, what they click on, and where they came from. These insights help you refine your marketing and make better decisions over time.
Your brand kit covers your visual identity, tone of voice, and core messaging — so whether someone sees your website, a social post, or an email, it all feels consistent and professional.
In short, we make sure your digital presence does justice to the book you’ve worked so hard to create.
No ghostwriting. No outsourcing. Just expert support to help you do it right.
We don’t offer social media management and that’s intentional. Your readers want to hear from you, not a third-party pretending to be you. Authenticity matters, and no one can replicate your voice better than you.
What we do offer is expert support to help you show up consistently, effectively, and without burning out. We’ll guide your efforts with content pillars, planning tools, and example posts to help you create engaging, on-brand content that connects with your audience.
We can also support with visuals — helping you craft eye-catching images and captions that are both professional and personal. And for those who want to be smarter with their time, we provide guidance on using tools like Meta Suite to post across Facebook and Instagram, track performance, and streamline your efforts so your marketing works harder without you working longer.
What we do offer is expert support to help you show up consistently, effectively, and without burning out. We’ll guide your efforts with content pillars, planning tools, and example posts to help you create engaging, on-brand content that connects with your audience.
We can also support with visuals — helping you craft eye-catching images and captions that are both professional and personal. And for those who want to be smarter with their time, we provide guidance on using tools like Meta Suite to post across Facebook and Instagram, track performance, and streamline your efforts so your marketing works harder without you working longer.
Targeted Meta ads to reach the right readers.
Advertising can be a difficult terrain to navigate. Running a successful campaign isn’t as simple as “boosting a post” — it requires layers of planning, clear strategy, and real expertise. The cost of getting it wrong is a wasted budget and little to show for it.
We run high-performing Meta ad campaigns designed to help you sell books, grow your audience, or build your email list — all without guesswork. Every campaign includes tailored visuals, bespoke messaging, and smart audience targeting to make sure your budget works as hard as it can, even if it's a modest one.
Our approach doesn’t rely on one silver bullet. Instead, we use a structured ad funnel — multiple ad types working together to introduce, nurture and convert leads. And we don’t just set it and forget it.
You’ll get a monthly review to walk through performance, explain what’s working, and confirm any changes — so the campaign keeps running efficiently, and you’re always in the loop.
We run high-performing Meta ad campaigns designed to help you sell books, grow your audience, or build your email list — all without guesswork. Every campaign includes tailored visuals, bespoke messaging, and smart audience targeting to make sure your budget works as hard as it can, even if it's a modest one.
Our approach doesn’t rely on one silver bullet. Instead, we use a structured ad funnel — multiple ad types working together to introduce, nurture and convert leads. And we don’t just set it and forget it.
You’ll get a monthly review to walk through performance, explain what’s working, and confirm any changes — so the campaign keeps running efficiently, and you’re always in the loop.
Turn curiosity into connection - and connection into repeat readers.
Email remains one of the most powerful and cost-effective tools an author can use. We help you grow your subscriber list and manage it using CRM tools and automated email systems, so you stay connected with readers over the long term.
CRM stands for Customer Relationship Manager. It’s software used to store, manage, and connect with customers — or in your case, readers. There are dozens of options out there, each with different capabilities, price points and ease-of-use. Choosing the right one (and setting it up correctly) takes experience. We help you pick the right platform and tailor it to suit your needs.
Once it’s in place, it opens the door to free marketing. You can send out newsletters, announce new releases, share behind-the-scenes updates, or even run competitions (like asking your readers to help name a character). And because CRM tools include automation, they can handle the heavy lifting such as welcoming new subscribers, sending follow-ups after someone downloads a freebie, or reminding people about a new launch.
In short: growing a subscriber list and staying in touch via email isn’t just useful — it’s essential. It builds loyalty, keeps your audience engaged, and gives you a direct way to promote your books again and again, without relying on ads or algorithms.
It’s the one thing most authors say they wish they did sooner.
CRM stands for Customer Relationship Manager. It’s software used to store, manage, and connect with customers — or in your case, readers. There are dozens of options out there, each with different capabilities, price points and ease-of-use. Choosing the right one (and setting it up correctly) takes experience. We help you pick the right platform and tailor it to suit your needs.
Once it’s in place, it opens the door to free marketing. You can send out newsletters, announce new releases, share behind-the-scenes updates, or even run competitions (like asking your readers to help name a character). And because CRM tools include automation, they can handle the heavy lifting such as welcoming new subscribers, sending follow-ups after someone downloads a freebie, or reminding people about a new launch.
In short: growing a subscriber list and staying in touch via email isn’t just useful — it’s essential. It builds loyalty, keeps your audience engaged, and gives you a direct way to promote your books again and again, without relying on ads or algorithms.
It’s the one thing most authors say they wish they did sooner.
Strengthen your campaign with visuals that look the part and drive results.
We create sharp, on-brand promotional content to support your campaign — from animated trailers and social videos, to print-ready posters, flyers, and digital freebies. Whether you’re promoting online, speaking at an event, or pitching to bookstores, we make sure your visuals do the job properly by grabbing attention..
Creating professional, striking visuals is a core part of any successful campaign. While an authentic, casual tone works well for day-to-day content, messy or poorly made assets will undermine your message. A low-quality trailer or cluttered flyer can make your whole project seem amateur... even if the book itself is excellent.
There’s also subtle psychology involved in good design — from directing the viewer’s eye to key elements, to embedding your book’s themes and tone within a trailer or image. Done well, these small details make a big difference in how your work is perceived.
A popular choice, especially for children’s authors, is to create colouring pages or downloadable activities based on your book’s illustrations. These not only engage your audience, but also drive traffic to your website or can be offered as free giveaways to help grow your subscriber list.
If you need content created and don’t have the tools or time to do it yourself, we’re here to help. Let us know what you need, and we’ll make sure it hits the mark.
Creating professional, striking visuals is a core part of any successful campaign. While an authentic, casual tone works well for day-to-day content, messy or poorly made assets will undermine your message. A low-quality trailer or cluttered flyer can make your whole project seem amateur... even if the book itself is excellent.
There’s also subtle psychology involved in good design — from directing the viewer’s eye to key elements, to embedding your book’s themes and tone within a trailer or image. Done well, these small details make a big difference in how your work is perceived.
A popular choice, especially for children’s authors, is to create colouring pages or downloadable activities based on your book’s illustrations. These not only engage your audience, but also drive traffic to your website or can be offered as free giveaways to help grow your subscriber list.
If you need content created and don’t have the tools or time to do it yourself, we’re here to help. Let us know what you need, and we’ll make sure it hits the mark.
Ready to chat?
If you’re not quite sure what you need yet, that’s completely fine. We offer a free 1-hour consultation to talk things through and recommend the right mix of services for your situation, or, feel free to get in touch with any questions or requests.
Looking for Inspiration?
Need a starting point? Explore our latest resource posts for practical guidance on branding, websites, ads, email, and more. You will find clear tips, useful checklists, and straight answers to common questions. Use them to understand what marketing involves and to decide the level of support that suits you.
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